Top 5 Beauty Retail Apps in Turkey: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail applications in Turkey showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, highlights the trends for the leading apps in this category.

Gratis: Kişisel Bakım & Makyaj demonstrated a strong performance in downloads, starting the quarter with 38.7K and peaking at 75.8K in mid-February. Active users also grew, beginning at 1.5M and reaching nearly 2M by the end of March.

Watsons: Kozmetik ve Alışveriş maintained a steady download rate, averaging around 38K throughout the quarter, with a slight dip in late March. Active users fluctuated, peaking at 875.6K in early March before stabilizing around 800K.

SEPHORA - Maquillage, Parfum experienced a moderate increase in downloads, reaching a high of 25.4K in late March. Active users saw growth from 285.9K to 343.5K by the quarter's end.

Kiko Milano: Makyaj & Kozmetik showed a gradual increase in downloads, with a notable peak of 27.9K in early March. Active users rose steadily from 116.8K to 141.2K over the quarter.

Lastly, Yves Rocher saw a decrease in active users, starting at 106.5K and ending at 73.2K, while downloads fluctuated, peaking at 8.9K in late January.

For more detailed insights and data, visit Sensor Tower's platform.